Thursday, 21 November 2013
Monday, 11 November 2013
Photography Inspiration (main inspiration)
This was the picture that inspired my whole photo shoot. This image inspired me because I liked the lighting and the use of shadows. I also liked the way they had her hair in the shot and the clothing they had picked for the photo shoot. I Picked this photo for my main inspiration, because I liked how they used Black and White instead of colour, because you don't normally see anything in black and white anymore. I would like to use a shot like this in my magazine somewhere. However, I wouldn't choose to use it as my main image for my front cover, because I think there are too many shadows for a magazine front cover and I want the reader to be able to see my model clearly instead of her being in the shadows. I like how relaxed and calm her body language is in this shot. Since I am creating a music magazine for the Pop Genre, I want my model to look as comfortable as possible during the shoot, because I don't want to pose her like she should be on a Heavy Metal magazine, because that isn't the genre I am aiming for, for my end result.
This is the moodboard I am going to refer back to when I come to designing my own magazine front cover and when I am planning my outfits, including hair and make up, for my magazine photoshoot.
This is the moodboard I am going to refer back to when I come to designing my own magazine front cover and when I am planning my outfits, including hair and make up, for my magazine photoshoot.
Wednesday, 6 November 2013
Monday, 4 November 2013
Font Inspiration
I have researched different types of fonts that I could use for my magazine. To do this I searched for font generators into Google and I used the website www.dafont.com to create these mastheads. These mastheads will fit in with my intended target audience and with the genre I have chose. My target audience is mainly females so they will appeal to this. The fonts I have chose are large and bold, this would grab the readers attention. This would also fit with my target audience because I used the fonts that would be suitable for the older girls in the age group.
Tuesday, 22 October 2013
Photography Inspiration (2)
I decided to create another mood board looking specifically at photos from different photoshoots. Most of the images I chose are either in black and white or use the Sepia filter. However, I have included images that do use colour, like the image I have used from Clash magazine. I chose the image from Clash Magazine, because the low camera angle that has been used isn't normally seen on a front cover of a magazine. I was also inspired by the lighting in this shot, because the lighting that's used is a studio lighting, but it's a soft key lighting. The other colour images have quite dark lighting and have use of more shadows.
Monday, 21 October 2013
Photography Inspiration
I have created a mood board for my Photography inspiration, this includes any image that has came to my attention, because of the lighting, the camera angle, or the final editing that has been used. Most of the shots I have included are from the waist up and are mid shots. The images I chose either have natural lighting or a bright studio light. All shots I chose are in colour, because my genre of magazine is a pop magazine, and all of the pop magazines I have researched use colour in their images. The image of Jessie J would be a good image to use on on the Front Cover of a magazine, because she is in the center of the frame. The images of The Vamps at the bottom of the page would be good to use on a Double Page Spread, because the photo has been taken from the chest up, and they are in the center of the frame.
Institutional Research
Institution
|
Details
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Publications
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Emap
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EMAP owns industry-leading brands that sit
at the heart of business powerful B2B communities like Retail, Health,
Construction, Architecture, and Fashion.
Our purpose is to connect professional
communities and inspire them to know, to grow, progress and win. Brands
such as HSJ and Retail Week create deep relationships and unparalleled reach,
to increase value for our customers.
We deliver this through senior
networking events; industry leading awards; online data products; social
media communities; headline conferences and, of course, critical insight,
news and analysis. We hear the market agenda, and create innovative
solutions and better ways for our advertisers and sponsors to connect with
their audience. We provide highly valued subscription services and are
rewarded by a following.
|
Retail Week
Retail Jeweller
NursingTimes.net
Lighting
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Conde Nast
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Condé Nast is home to
some of the world’s most celebrated media brands. In the United States, Condé
Nast publishes 18 consumer magazines, four business-to-business publications,
27 websites, and more than 50 apps for mobile and tablet devices, all of
which define excellence in their categories. The company also owns Fairchild
Fashion Media (FFM), whose portfolio of brands serves as the leading source
of news and analysis for the global fashion community. Condé Nast has won
more National Magazine Awards over the past ten years than all of its
competitors combined.
|
Glamour
Vouge
Vanity Fair
Easy Living
House and Garden
Tatler
GQ
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Natmags
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Hearst
Magazines UK is a trading name of National Magazine Company Ltd, established
in 1910, by William Randolph Hearst and is a wholly owned subsidiary of
Hearst Corporation, one of the largest diversified media companies. It’s
major interests include magazine, newspaper and business publishing , cable
networks, television and radio broadcasting, internet business, TV production
and distribution, newspaper features distribution and real estate.
|
Elle
Cosmopolitan
Sugar Scape
Esquire
Company
|
IPC Media
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With more than 60 iconic media
brands, IPC creates content for multiple platforms, across print, online,
mobile, tablets and events. As the UK's leading consumer magazine
publisher we engage with 26m UK adults - almost two thirds of UK women and 42%
of UK men. Our award winning portfolio of websites reaches over 25 million
users globally every month.
|
NME
Women and Home
Teen Now
Look
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Future
Publishing
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Future is an
award-winning international media group and leading digital business. We
reach more than 51 million international consumers a month and create
world-class content and advertising solutions for passionate consumers
online, on tablet & smartphone and in print. We hold leading positions in
Technology, Games, Film, Music, Women’s Creative, Photography, Creative &
Design, Sport and Auto.
Recognised
as an international leader in digital publishing, Future’s online presence
has grown by 46% year-on-year.
|
3D World
Edge
Fast Car
ImagineFX
GamesMaster
Triathlon
Your Family Tree
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Bauer Media
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Bauer Media is a division of the
Bauer Media Group, Europe’s largest privately owned publishing Group.
The Group is a worldwide media empire offering over 300 magazines in 15
countries, as well as online, TV and radio stations.
Bauer Media joined the
Bauer Media Group in January 2008 following acquisition of Emap plc’s
consumer and specialist magazines, radio, TV, online and digital businesses.
Collectively, the Group employs some 6,400 people.
Bauer Media is a multi-platform UK-based media Group consisting of
many companies collected around two main divisions – Magazines and Radio - widely
recognised and rewarded as being industry innovators.
|
Grazia
Kerrang
Q
Empire
Mojo
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I done some Institutional Research on some Conglomerates that produce Music Magazines, I have included a little bit about each Conglomerate and how the other magazines they produce and how they compare to the music magazines they produce. I have included some examples of what other magazines they produce.
Thursday, 17 October 2013
College Contents Page Magazine
I produced a contents page for my College Magazine, this gave me a chance to include the articles I would like to put in the magazine. I included the 'Sunderland College' logo to the top of the page to state which college I would be making my magazine for. I have included articles on Student of the Week, Pop Cards available, the Duke of Edinburgh trip, the chance to win a trip to Rome, Joining the student council and the new computers in the Information Learning Centre. To separate the pages I added two simple black lines in between them. I didn't use any extra colour on my contents page, because I wanted to keep my contents page clean and easy to read.
Tuesday, 15 October 2013
College Magazine Front Cover (final product)
After creating my flat plan of what I wanted to produce on Photoshop, I started to produce my front cover of my college magazine. I added the sticker for the 'Pop card 16-18' but I then added 'available now', which meant that the students of the college knew that it was available to them at that point in time. I added the banner for Student of the Week, which is based below the model. I have also added the competition to try and win a trip to rome. The font I have used for my masthead, is standard and plain when it says 'College' but when it says 'Weekly' I have made the font less formal because it is being used for college students. The image I have chosen for the background is an image of a student sitting at a computer. When I tried to place the masthead behind the models head it, it didn't work, because I hadn't cut her out. I then made the choice to use the lasso tool on photoshop to remove her head from her body and then to lay it over the top of the masthead. At first I found it hard to place her head back and to match it back up, but after I had found out how to do it, I managed to do it easily.
Thursday, 10 October 2013
Flat Plan of my College Magazine Front Cover
I have produced a flat plan on my College magazine front cover. This includes the magazine masthead 'CollegeWeekly'. I chose this, because it is related to the target audience eg. College students, and it shows that the magazine would be printed each week and it would be available every week. I have also included a sticker saying 'Pop card 16-18', because most people who go to college use the metro or bus to get to their college, so it could give them the option of getting their travel cheaper. I have also added a text grab 'Win a trip to Rome' to give the reader a chance to win a trip to Rome with the college. My second main article would be the 'Student of the Week' article, this gives every reader of the magazine a chance to become student of the week, if they are a part of an Enrichment programme, or if they have done something that should be recognised. For the colour of my magazine banners and the sticker are going to be blue, because the colour blue is one of the main colours of the college.
Monday, 7 October 2013
My Music Magazine Demographic Survey
To help me find out who my best demographic is, I produced a Survey on SurveyMonkey.com that I got my friends to carry out for me. To get the survey out to them easier, I created a group inbox on my Facebook account and sent the hyperlink to the survey out that way. This meant that after they filled it out I could just go on my SurveyMonkey account and find out who would prefer what in a music magazine. I asked them a range of questions, the questions I asked them were :
Are you male or female?
How old are you?
Do you enjoy reading magazines?
Would you pay £2.50 for a music magazine?
Where would you buy a magazine from?
What would most appeal to you?
Do you enjoy listening to music?
What genre of music do you mostly listen to?
Have you ever attended a music event?
What device do you use to listen to music?
I asked these questions in particular, because I found which genre was most popular between the people I asked, I also done this to find out the general age I should make my magazine for. By doing this survey I have found out more about the demographic I need to choose, and the things they would like to see involved in a magazine. For the first question, 85.71% were female the other 14.29% was male. This made me choose to make my magazine for the female audience. For my second question, 12.50% were between the ages of 11-15 and the other 87.50% were between the ages of 16-20, adding this to the results from the question before, it was clear to me that I have to create a magazine for 16-20 year old females. The third question I asked was 'Would you pay £2.50 for a music magazine?' and 62.50% said they would buy a magazine for £2.50 but 37.50% said they wouldn't. I would still put my magazine price at £2.50, because most people I asked said they would buy a magazine for that price. The fourth question I asked was 'Do you enjoy reading magazines?', 87.50% said yes and 12.50% said no. My fifth question was 'Where would you buy a magazine from?', half of the people I asked said a supermarket and the other half said from a newsagents. The sixth question I asked was 'What would most appeal to you?' and the answers I got were 37.50% said posters, 12.50% said Covermounts, 50% said gossip and the last 12.50% said Interviews.
The seventh question I asked was 'Do you enjoy listening to music?', everyone I asked had said they do enjoy listening to music. The eighth question I asked would help me choose which genre of music I would base my magazine on, the question was 'Which genre of music do you mostly listen to?' the top two answers I got were Pop and Rock, the votes were equally split, 50% each. I am going to base my magazine on the pop genre, because its the genre I know most about and half the people I asked said they like the pop genre. The ninth question I asked was 'Have you ever attended a music event?' and everybody I asked said yes. The last question I asked was 'What device do you use to listen to music?', 12.50% said they used their iPod to listen to music and the other 87.50% said they used their mobile phones. This gave me an idea to add a feature to my magazines contents page like a small Twitter/ Facebook feed about different artists and maybe some tweets off them. This way bands/ artists can interact with their fans in another way.
Sunday, 6 October 2013
My own magazine front cover photoshop trial
I created my own version of a front cover including the masthead I am going to use when I come to producing my own music magazine, I decided to call my magazine Symphony because it is linked with music and it fits with my intended genre of music which is pop. I also chose Symphony, because the pop music magazines that already exist have a name like 'Top of the Pops' or 'We love Pop' which I find to be based at a younger audience even though their magazine may not be. The mastheads they choose might attract more of a younger audience. I have added an image of The Vamps, because they are slightly new to the music industry and are a pop/indie acoustic driven band who started out putting covers up on YouTube, so they would be able to relate to the people my magazine is aimed at. I have also placed a barcode in the bottom left hand corner of the cover just like you would find on already existing magazines. You would normally find the barcode for a magazine at the bottom of the magazine, however you do sometimes find the barcode under the issue number and issue date. The photo I chose to use was made up of bright colours, because all of the pop magazines I have researched use bright colours and that is what the main colour scheme is throughout each pop magazine I have looked at.
My Jarvis Cocker Photoshop Trial
I have produced my own trial of a magazine front cover using the original image of Jarvis Cocker. I done this to understand the basic tools of photoshop so when it came to me creating my own, I would be able to easily, because I know what each tool does. I added a mint green background to add colour to the product instead of the purple that was used in the original shot. The main thing I found difficult to do was putting the masthead behind the image of Jarvis Cocker to make it look more like a magazine front cover and give it more of a 3D effect, but this problem was fixed when I changed the blend mode to normal and not on dark as it was previously. I added where I would put my sell line on the cover, my cover line and the where the information on the banner would be placed. I placed the barcode in the bottom right hand corner, because the bottom right hand corner is where the costumer will last look and the barcode will include the things like the price and the issue number. I also found trouble getting the barcode to actually show up on my magazine front cover.
Monday, 30 September 2013
Clothing/ Makeup Inspiration Mood Board: Female (2)
I have found some websites that I could refer back to when I am planning my outfits for my magazine photoshoot:
http://stealherstyle.net/ariana-grande/
http://stealherstyle.net/ariana-grande/?post_type=makeup
http://stealherstyle.net/ariana-grande/?post_type=hair
I have also created a Pinterest board for Ariana Grande's makeup style:
http://uk.pinterest.com/OnlyRhi/ariana-grande-make-up-inspiration/
I am updating this board every time I see a new picture I could take inspiration from.
I have also done this for her hairstyles:
http://uk.pinterest.com/OnlyRhi/ariana-grande-hair-inspiration/
http://stealherstyle.net/ariana-grande/?post_type=hair
I have also created a Pinterest board for Ariana Grande's makeup style:
http://uk.pinterest.com/OnlyRhi/ariana-grande-make-up-inspiration/
I am updating this board every time I see a new picture I could take inspiration from.
I have also done this for her hairstyles:
http://uk.pinterest.com/OnlyRhi/ariana-grande-hair-inspiration/
Clothing/ Make up Inspiration Mood Board: Female
For my Female clothing and make up inspiration, I looked online at shops like Topshop, Miss Selfridge, and Primark for ASOS. Just like for the male clothing inspiration I have stuck to Highstreet brands and easily accessible shops only, because they are cheaper than the more High end products. I have chose dresses for my inspiration, because they are really feminine, you can get a dress to suit anyone, they are really universal so you can wear them in both the Summer and the Winter and even the months in between. I have also chose dresses, because the magazine pop genre is aimed at girls. The make up I have chose for my inspiration is more on the natural side and less of the big dramatic stage make up, with lots of make up involved. I have chose this, because again the magazine is aimed at a younger audience of girls who may be just learning about make up, and they don't feel comfortable with a lot of make up on just yet. The make up is based on a technique which big fashion companies like Burberry do quite well, it's the 'no make up, make up' or the 'barely there make up', it's used to enhance your features but not look as if you're wearing much make up at all. This would appeal to the reader, because this make up style has been seen on people like YouTube Beauty blogger, Tanya Burr, and Demi Lovato in her 'Made in the USA' music video, who may inspire some readers of different pop magazines.
Clothing Inspiration Mood Board: Male
This is the inspiration moodboard I will reflect on only if I decide to use a male model in my magazine. I have took styling ideas from the likes of One Direction, The Vamps and Conor Maynard. This is because they all have a relaxed, boy next door kind of vibe to their clothing choices, on and off photoshoots and video shoots. The main style I have chose the males of my magazine to wear is more relaxed: jeans, t-shirt and a jacket. I have done this, because it makes the reader think that they are still 'the boys next door' and not the celebrities that they really are. I have also done this, because it will be really easy to recreate these looks at home, because I have chose to put them in Highstreet brands or cheaper brands only, by doing this I have given the reader a more realistic budget option. The clothes I have chosen would be comfier than a suit all of the time, but I have also included suits, because of the press images that you would find in a magazine from a new movie premier of something similar.
Double Page Spread Inspiration Mood Board
On my double page spread inspiration mood board, the images I have mainly included are of interviews of different artists of the pop genre, because that would normally be the feature of the magazine readers normally look for, because they are classed as "exclusive interviews" which would make any fans, of whoever the interviews about, want to read the magazine. I have also done this so I could see the general layout of an interview and see how the interview flowed. I will use these images when creating and writing my own article for my magazine. All of the double page spreads I have taken from pop magazines, because that is the music genre I am basing my own magazine on. When looking at double page spreads out of pop magazines, I am looking closely at the favourite colours to be used in a pop magazine. This would link to the target audience, because the colours that have been used in previous issues are all feminine colours and quite bright colours, apart from the main text which is normally just black.
Contents Page Inspiration Mood Board
On my mood board for the contents page I have included mainly existing contents pages from magazines like We Love Pop, Top of the Pops and Billboard. I added these to my mood board, because it would help me and give me inspiration for the layout and colour scheme I could use for my own magazine. I have also put a Teen Now front cover on my contents page mood board, because the colours used are feminine and would fit in with my intended target audience. Like on the front cover mood board I have put my own version of the 'Inside your mag...' which you would normally get at the top of a contents page, I also got this off a font generator. The already existing contents pages I put on my mood board are there to show me the expected contents page of a pop magazine and the expected layout of it.
Sunday, 29 September 2013
My Front Cover Inspiration Mood Board
I have created a mood board full of my front cover inspiration, I have looked closely at existing front covers of different music magazines for my inspiration. My biggest inspiration is the way that the models have been posed, because it gives me an idea of how I could pose my models when I do my own photoshoot to help me create my music magazine. I have also been on a font generator for my Masthead inspiration which is in the top left hand corner, I think this font would appeal to the target audience, because even though it's plain and black, it still has the feminine touch to it, because it has the flicks at the end of the letters I also chose this font, because it reminds me of an autograph that a celebrity would give a fan. I think will add more of a personal touch to the magazine. I will incorporate some of these ideas into my work when creating my own magazine. I dislike how cluttered the 'We Love Pop' front cover is, I will not be using this technique for my magazine. I want my magazine to be able to be read by teenage girls between the ages of 13- 18. The main inspirations for my magazine on this post are the two 'Billboard' front covers, this is because the background is almost the same colour I want my background to be, and the main image is the same, with it being a medium close up of the model.
My Inspiration Mood Board
I have produced a mood board for the music genre I have selected to base my magazine on. I have collected my research and I have found that all magazines of the pop genre involve bright, feminine colours like pink, purple, light blue etc. This would suit the demographic,because for a pop magazine the demographic would generally be a female audience. I have also added pictures of the types of people who would be seen in this genre of magazine, like The Vamps, Demi Lovato and One Direction. For the font, I have chose fonts that would be associated with females, because the magazine is targeted at them. I have also done this because it would be more appealing to the demographic and its what they would expect when buying a pop magazine. I will take in all of these aspects for when I'm ready to produce my own magazine.
Monday, 23 September 2013
Kerrang! Double Page Spread deconstruction
Columns have been used to organise the chart for the best to last My Chemical Romance album, picked by the readers of Kerrang! The images are organised by an image of each album in every little review for each album, there’s photos of the band on the DPS. The headline takes up about 40% of the left page, the other 60% is taken up by a picture of Gerard Way and then 3 columns of a letter from Frank Iero, a member of My Chemical Romance, and the other columns are of the album reviews. The colour helps organise the page because it uses the same colours throughout the article and the colours also tie in with the colour scheme of the magazine. The picture of Gerard Way is slightly layered on top of the article Masthead ‘Welcome to the Chart Parade!’. The connotations of red are blood, love and anger. The connotations of white are innocence, purity and light. The connotations of yellow are warning, warmth and happiness. The connotations of black are death, mystery and evil. Photos have been used of the band, and the lead singer Gerard Way, to give you more information on the band, but just like the people who were chosen to appear in NME, are very well known to fans of this genre of music. My Chemical Romance have been used in this issue of Kerrang, because they are well known to the magazines demographic, and they have been out for years and just quit the music business, so they would have a lot to talk about. The POV of the article would be the bands, because they are reminiscing in the moments when they had made these albums and the tracks for the albums. It gives the band a chance to look back at what they’ve done, and it also gives the reader a chance to remember the moments of the albums coming out or any little memories of the band they have. The size of the text is readable and I would say it’s a medium text, because it’s not small enough where you can’t read it, the font is just a simple font, so that’s also readable for the reader. Throughout the article, there will be some jargon language used, only words that the people who buy this magazine or who listens to this genre of music will understand. People from other bands have been asked how they feel about some songs of My Chemical Romance’s and it shows the reader how influential they are to other people.
NME Double Page Spread deconstruction
The layout of the festival survey for 213 in NME
is very cluttered with the surveys people were doing, the layout isn’t very
clear either, they have put the survey questions into columns, however it still
is overcrowded. The headline is placed at the very top of the left page,
sub-headings are used above each question category, eg ‘big questions’ and
‘your festival habits’. The colours used on the double page spread help to
organise the page, because every colour they have used has a grey undertone to
it, even the blue that’s been used. This would help to group each section
together. The connotations of blue are
tranquility
and calmness.The
connotations of white are innocence, purity and light. The connotations of grey
are emptiness,
lack of movement, and emotion.The connotations of
black are death, mystery and sophistication. The
photos that have been used have been taken from whatever festival the readers
have been to. All photos used are live photos from the festivals that have
happened. The images are of both males and females, this would also create a
wider audience, because they are catering for both a male and female audience. The article assumes the POV of the reader,
because it’s about the questions they have answered about each festival. Images
of celebrities have been used, because it would entice fans of said person to
read the issue. The celebrities that have been used are very well known to the
indie-rock fan base. The
magazine has used jargon language, because the certain person who would but
this magazine would understand most of the terms they have used throughout the magazine,
you wouldn’t necessarily see the same language being used in a magazine like
Top of the Pops. The magazine engages with the reader, because they want to
know what they would like to see happen to the festival the next year. The font
is very easy to read, very straight forward and is clear.
Sunday, 22 September 2013
Top of the Pops Double Page spread deconstruction
Three columns have been used in this article, they have used columns so the reader can easily follow along with the interview. The heading of the article is right at the top of the page on the left, because we read from left to right, then the sub-heading is directly below it. Colour helps to organise the page because all of the colours complement each other, and the colours that have been used and all tied in with nature and natural things. The colour green connotes natural, nature, growth and money. Purple connotes royalty, luxury, ambition and it also conveys wealth. White connotes innocence, light, goodness and mystery. Orange is associated with joy, warmth, happiness, sunshine. There is an image of Jessie J across the background of the double page spread, Jessie J would be seen as the main image of the article. The only model for the article is Jessie J, because it’s an article based on her handling he fame and her new album ‘Alive’ , they've only used Jessie as a model, because the article is about her personal life, and who she has become today. They have also placed a butterfly in her hand, in the interview she states “I've felt free since I shaved off my hair”, the butterfly could have been placed there to symbolise her freedom, and how she feels now that she is “stripped-back”. The size of the font is about small to medium, the text itself is mainly in lower case apart from where capital letters are needed. The most used punctuation there is would be the punctuation mark, because it’s used throughout the interview with Jessie. The magazine has used alliteration to entice the reader, they stated “Life’s not all leotards and lipstick for this pop star”. The magazine uses lots of jargon, because only readers of that magazine will understand.
NME contents page deconstruction
There are 11 images on the contents page of NME, there are images of some issues of the magazine, a image taken from a gig/ festival, and five images of different artists who are included in that issue of NME. The images are there to catch the reader’s eye and also to give a bit more information about the article which has been written. The three main colour that have been used on NME are black, white and red. The colours in the images are quite dark colours, they have used a lot of deep reds, blacks, whites and grey. This could give the magazine an old feel, like it has been around for a long time.
Top of the pops contents page deconstruction
The page number is positioned at the bottom of the page in the centre. They might have done this so the consumer would be able to turn to the page easier if they had read a jumpline to an article. The layout of the text is the editors note in the top right hand corner, the information telling you what’s on which page is all set out into columns to make the magazine neat and organised. They are also in chronological order to make it easier for the reader to follow. The subheading are used for the different parts of the magazine, eg ‘all about you’ or ‘wins and offers’. The only numerical features used on the contents page is the jumplines to all of the different aspects of the magazine.The font which is used is just a plain, ordinary text, the main text is just black. The bold fonts are used for the subheadings, the main masthead of the contents page ‘Inside your Mag’ this would be done to capture the reader’s attention and to tell them about what’s in the magazine and what they should expect in that particular issue of the magazine. There are 10 images in total on the contents page, the images are that issues front cover, with jumplines off to different articles, The Vamps with Top of the pops magazine editor in a bowling alley with a caption of ‘Zoe was totally bowled over by The Vamps’, one of the Top of the pops staff with Austin Mahone captioned ‘Jo made Austin ‘fess up!’ and the other images are of Conor Maynard, One Directions new book, The Vamps signed guitar, a top and a pair of socks. The images are scattered all over the page. The images used are quite bright, the colours used make you feel happy, because they have used colours like tallow, orange, bright green, bright blue. The colours they have also used are summery colours, and are normally associated with happiness.
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