To help me find out who my best demographic is, I produced a Survey on SurveyMonkey.com that I got my friends to carry out for me. To get the survey out to them easier, I created a group inbox on my Facebook account and sent the hyperlink to the survey out that way. This meant that after they filled it out I could just go on my SurveyMonkey account and find out who would prefer what in a music magazine. I asked them a range of questions, the questions I asked them were :
Are you male or female?
How old are you?
Do you enjoy reading magazines?
Would you pay £2.50 for a music magazine?
Where would you buy a magazine from?
What would most appeal to you?
Do you enjoy listening to music?
What genre of music do you mostly listen to?
Have you ever attended a music event?
What device do you use to listen to music?
I asked these questions in particular, because I found which genre was most popular between the people I asked, I also done this to find out the general age I should make my magazine for. By doing this survey I have found out more about the demographic I need to choose, and the things they would like to see involved in a magazine. For the first question, 85.71% were female the other 14.29% was male. This made me choose to make my magazine for the female audience. For my second question, 12.50% were between the ages of 11-15 and the other 87.50% were between the ages of 16-20, adding this to the results from the question before, it was clear to me that I have to create a magazine for 16-20 year old females. The third question I asked was 'Would you pay £2.50 for a music magazine?' and 62.50% said they would buy a magazine for £2.50 but 37.50% said they wouldn't. I would still put my magazine price at £2.50, because most people I asked said they would buy a magazine for that price. The fourth question I asked was 'Do you enjoy reading magazines?', 87.50% said yes and 12.50% said no. My fifth question was 'Where would you buy a magazine from?', half of the people I asked said a supermarket and the other half said from a newsagents. The sixth question I asked was 'What would most appeal to you?' and the answers I got were 37.50% said posters, 12.50% said Covermounts, 50% said gossip and the last 12.50% said Interviews.
The seventh question I asked was 'Do you enjoy listening to music?', everyone I asked had said they do enjoy listening to music. The eighth question I asked would help me choose which genre of music I would base my magazine on, the question was 'Which genre of music do you mostly listen to?' the top two answers I got were Pop and Rock, the votes were equally split, 50% each. I am going to base my magazine on the pop genre, because its the genre I know most about and half the people I asked said they like the pop genre. The ninth question I asked was 'Have you ever attended a music event?' and everybody I asked said yes. The last question I asked was 'What device do you use to listen to music?', 12.50% said they used their iPod to listen to music and the other 87.50% said they used their mobile phones. This gave me an idea to add a feature to my magazines contents page like a small Twitter/ Facebook feed about different artists and maybe some tweets off them. This way bands/ artists can interact with their fans in another way.
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