Photography Inspiration (2)

I decided to create another mood board looking specifically at photos from different photoshoots. Most of the images I chose are either in black and white or use the Sepia filter. However, I have included images that do use colour, like the image I have used from Clash magazine. I chose the image from Clash Magazine, because the low camera angle that has been used isn't normally seen on a front cover of a magazine. I was also inspired by the lighting in this shot, because the lighting that's used is a studio lighting, but it's a soft key lighting. The other colour images have quite dark lighting and have use of more shadows.

Photography Inspiration

I have created a mood board for my Photography inspiration, this includes any image that has came to my attention, because of the lighting, the camera angle, or the final editing that has been used. Most of the shots I have included are from the waist up and are mid shots. The images I chose either have natural lighting or a bright studio light. All shots I chose are in colour, because my genre of magazine is a pop magazine, and all of the pop magazines I have researched use colour in their images. The image of Jessie J would be a good image to use on on the Front Cover of a magazine, because she is in the center of the frame. The images of The Vamps at the bottom of the page would be good to use on a Double Page Spread, because the photo has been taken from the chest up, and they are in the center of the frame.

Institutional Research

Institution	Details	Publications
Emap	EMAP owns industry-leading brands that sit at the heart of business powerful B2B communities like Retail, Health, Construction, Architecture, and Fashion.  Our purpose is to connect professional communities and inspire them to know, to grow, progress and win.  Brands such as HSJ and Retail Week create deep relationships and unparalleled reach, to increase value for our customers.  We deliver this through senior networking events; industry leading awards; online data products; social media communities; headline conferences and, of course, critical insight, news and analysis.  We hear the market agenda, and create innovative solutions and better ways for our advertisers and sponsors to connect with their audience. We provide highly valued subscription services and are rewarded by a following.	Retail Week Retail Jeweller NursingTimes.net Lighting
Conde Nast	Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined.	Glamour Vouge Vanity Fair Easy Living House and Garden Tatler GQ
Natmags	Hearst Magazines UK is a trading name of National Magazine Company Ltd, established in 1910, by William Randolph Hearst and is a wholly owned subsidiary of Hearst Corporation, one of the largest diversified media companies. It’s major interests include magazine, newspaper and business publishing , cable networks, television and radio broadcasting, internet business, TV production and distribution, newspaper features distribution and real estate.	Elle Cosmopolitan Sugar Scape Esquire Company
IPC Media	With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events.  As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month. IPC Media is committed to working in partnership with its consumers, advertisers, business partners and employees to deliver exceptional value, service, innovation and creativity.	NME Women and Home Teen Now Look
Future Publishing	Future is an award-winning international media group and leading digital business. We reach more than 51 million international consumers a month and create world-class content and advertising solutions for passionate consumers online, on tablet & smartphone and in print. We hold leading positions in Technology, Games, Film, Music, Women’s Creative, Photography, Creative & Design, Sport and Auto. Recognised as an international leader in digital publishing, Future’s online presence has grown by 46% year-on-year.	3D World Edge Fast Car ImagineFX GamesMaster Triathlon Your Family Tree
Bauer Media	Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.	Grazia Kerrang Q Empire Mojo

I done some Institutional Research on some Conglomerates that produce Music Magazines, I have included a little bit about each Conglomerate and how the other magazines they produce and how they compare to the music magazines they produce. I have included some examples of what other magazines they produce.  

College Contents Page Magazine

I produced a contents page for my College Magazine, this gave me a chance to include the articles I would like to put in the magazine. I included the 'Sunderland College' logo to the top of the page to state which college I would be making my magazine for. I have included articles on Student of the Week, Pop Cards available, the Duke of Edinburgh trip, the chance to win a trip to Rome, Joining the student council and the new computers in the Information Learning Centre. To separate the pages I added two simple black lines in between them. I didn't use any extra colour on my contents page, because I wanted to keep my contents page clean and easy to read.

College Magazine Front Cover (final product)

After creating my flat plan of what I wanted to produce on Photoshop, I started to produce my front cover of my college magazine. I added the sticker for the 'Pop card 16-18' but I then added 'available now', which meant that the students of the college knew that it was available to them at that point in time. I added the banner for Student of the Week, which is based below the model. I have also added the competition to try and win a trip to rome. The font I have used for my masthead, is standard and plain when it says 'College' but when it says 'Weekly' I have made the font less formal because it is being used for college students. The image I have chosen for the background is an image of a student sitting at a computer. When I tried to place the masthead behind the models head it, it didn't work, because I hadn't cut her out. I then made the choice to use the lasso tool on photoshop to remove her head from her body and then to lay it over the top of the masthead. At first I found it hard to place her head back and to match it back up, but after I had found out how to do it, I managed to do it easily. 

Flat Plan of my College Magazine Front Cover

I have produced a flat plan on my College magazine front cover. This includes the magazine masthead 'CollegeWeekly'. I chose this, because it is related to the target audience eg. College students, and it shows that the magazine would be printed each week and it would be available every week. I have also included a sticker saying 'Pop card 16-18', because most people who go to college use the metro or bus to get to their college, so it could give them the option of getting their travel cheaper.  I have also added a text grab 'Win a trip to Rome' to give the reader a chance to win a trip to Rome with the college. My second main article would be the 'Student of the Week' article, this gives every reader of the magazine a chance to become student of the week, if they are a part of an Enrichment programme, or if they have done something that should be recognised. For the colour of my magazine banners and the sticker are going to be blue, because the colour blue is one of the main colours of the college. 

My Music Magazine Demographic Survey

 To help me find out who my best demographic is, I produced a Survey on SurveyMonkey.com that I got my friends to carry out for me. To get the survey out to them easier, I created a group inbox on my Facebook account and sent the hyperlink to the survey out that way. This meant that after they filled it out I could just go on my SurveyMonkey account and find out who would prefer what in a music magazine. I asked them a range of questions, the questions I asked them were : 

Are you male or female? 

How old are you?

Do you enjoy reading magazines? 

Would you pay £2.50 for a music magazine?

Where would you buy a magazine from? 

What would most appeal to you?

Do you enjoy listening to music?

What genre of music do you mostly listen to?

Have you ever attended a music event?                     

What device do you use to listen to music? 

I asked these questions in particular, because I found which genre was most popular between the people I asked, I also done this to find out the general age I should make my magazine for. By doing this survey I have found out more about the demographic I need to choose, and the things they would like to see involved in a magazine. For the first question, 85.71% were female the other 14.29% was male. This made me choose to make my magazine for the female audience. For my second question, 12.50% were between the ages of 11-15 and the other 87.50% were between the ages of 16-20, adding this to the results from the question before, it was clear to me that I have to create a magazine for 16-20 year old females. The third question I asked was 'Would you pay £2.50 for a music magazine?' and 62.50% said they would buy a magazine for  £2.50 but 37.50% said they wouldn't. I would still put my magazine price at £2.50, because most people I asked said they would buy a magazine for that price. The fourth question I asked was 'Do you enjoy reading magazines?', 87.50% said yes and 12.50% said no. My fifth                                                            question  was 'Where would you buy a magazine from?', half of the                                                              people I asked said a supermarket and the other half said from a                                                                  newsagents. The sixth question I asked was 'What would most appeal to                                                      you?' and the answers I got were 37.50% said posters, 12.50% said                                                     Covermounts, 50% said gossip and the last 12.50% said Interviews.

 The seventh question I asked was 'Do you enjoy listening to music?', everyone I asked had said they do enjoy listening to music. The eighth question I asked would help me choose which genre of music I would base my magazine on, the question was 'Which genre of music do you mostly listen to?' the top two answers I got were Pop and Rock, the votes were equally split, 50% each. I am going to base my magazine on the pop genre, because its the genre I know most about and half the people I asked said they like the pop genre. The ninth question I asked was 'Have you ever attended a music event?' and everybody I asked       said yes. The last question I asked was 'What device do you use to listen to music?', 12.50% said they used their iPod to listen to music and the other 87.50% said they used their mobile phones.  This gave me an idea to add a feature to my magazines contents page like a small Twitter/ Facebook feed about different artists and maybe some tweets off them. This way bands/ artists can interact with their fans in another way. 

My own magazine front cover photoshop trial

I created my own version of a front cover including the masthead I am going to use when I come to producing my own music magazine, I decided to call my magazine Symphony because it is linked with music and it fits with my intended genre of music which is pop. I also chose Symphony, because the pop music magazines that already exist have a name like 'Top of the Pops' or 'We love Pop' which I find to be based at a younger audience even though their magazine may not be. The mastheads they choose might attract more of a younger audience. I have added an image of The Vamps, because they are slightly new to the music industry and are a pop/indie acoustic driven band who started out putting covers up on YouTube, so they would be able to relate to the people my magazine is aimed at. I have also placed a barcode in the bottom left hand corner of the cover just like you would find on already existing magazines. You would normally find the barcode for a magazine at the bottom of the magazine, however you do sometimes find the barcode under the issue number and issue date. The photo I chose to use was made up of bright colours, because all of the pop magazines I have researched use bright colours and that is what the main colour scheme is throughout each pop magazine I have looked at. 

My Jarvis Cocker Photoshop Trial

I have produced my own trial of a magazine front cover using the original image of Jarvis Cocker. I done this to understand the basic tools of photoshop so when it came to me creating my own, I would be able to easily, because I know what each tool does. I added a mint green background to add colour to the product instead of the purple that was used in the original shot. The main thing I found difficult to do was putting the masthead behind the image of Jarvis Cocker to make it look more like a magazine front cover and give it more of a 3D effect, but this problem was fixed when I changed the blend mode to normal and not on dark as it was previously. I added where I would put my sell line on the cover, my cover line and the where the information on the banner would be placed. I placed the barcode in the bottom right hand corner, because the bottom right hand corner is where the costumer will last look and the barcode will include the things like the price and the issue number.  I also found trouble getting the barcode to actually show up on my magazine front cover.