Wednesday, 18 September 2013

NME Magazine front cover deconstruction



The font used on this particular issue of NME isn't what any other magazine company has used before, they used a font which would normally be seen on the front of a magazine. This could indicate that the main star of the issue (Lily Allen) is ready to "take on the world", because they have used a type of font usually associated with something which is mass produced. However the other font used  on the magazine is similar to the font which is used on Kerrang! Magazine, as the font is mainly big, bold and would generally be used to capture the readers attention. Every bit of the text on the front cover is in capital letters, and all of the text is angular, so it has a running theme throughout the whole magazine. The four main colours used in NME magazine are red, black, white and yellow. White connotes innocence, purity and cleanliness. Red connotes danger, blood, anger and love. Black connotes death, mystery, sophistication and power. this will also appeal to the demographic because they would generally be the people who would have some sort of disposable income. The colour yellow connotes happiness, uplifting and warmth. However the colour yellow could also be used to display a sign of warning.The colour yellow is also the brightest colour on the colour wheel, so it would grab its intended demographic's attention when on a shelf in a shop. The body language of Lily Allen would be described as vulnerable, this could indicate about previous events. It also makes her look vulnerable, because the camera is at a high angle making her look at her weakest and at her most helpless against the camera and the rest of the world. In the shot of Lily Allen, you can tell the lighting is quite harsh, because of the shadow being cast from underneath her chin, the shadow is a lot more opaque than it would be if the light was a lot softer. The layout for this issue of NME looks to be more cluttered than a 'normal' magazine front cover would be, however everything has been positioned around Lily Allen's face, this would have been done to show her expression clearly and it has made her facial expression the focus point on this magazine. The front cover could look more cluttered than other issues in the past because of the font they have used. The stylist for the shoot has put the model in an oversized flannel shirt, this makes her look even more vulnerable. The shirt makes her look even more vulnerable, because of the contrast of the size of the shirt to how small and petite she is. I wouldn't use this shot on my magazine, because I want my model to be eye level with the reader. However, I think this shot works for this magazine, because of the article that goes with it. I also don't think that the color scheme for this magazine would work for the genre of magazine I want to create. This is because there is a lot of black used for text backgrounds and contrasting colours like red and yellow for some of the anchorage.