Kerrang! Magazine front cover deconstruction

On this issue of Kerrang! Magazine the font is big and bold, which would make it easy to read for the consumer. The font which has been used is very angular, and structured. This would appeal to the male demographic, because the font is simple, bold and effective. It would also appeal to the male target audience, because the font doesn't have any female influence on it like you would see on a pop magazine with a demographic of 13-18 year old females. just like the NME front cover, the text is all capital letters, and just like the font, the text is bold as well. The main colours used are Black, white, red and orange. Black connotes negative things such as death, evil, mystery. However, it could also connote things like power, sophistication and elegance. this would appeal to a target audience who would be more sophisticated when compared to somebody who buys magazines such as Top of the pops and We Love Pop. The colour red connotes blood, danger, anger and love. Red would appeal to the target audience, because red is a very vibrant colour, which would stand out from the other magazines on the shelves. Orange connotes heat, attraction, happiness and fascination. White connotes innocence, purity, perfection and cleanliness. The first colour the consumer would notice would be the white masthead and the main white article stating "Black Veil Brides". The model on the front of the magazine cover, in this case Andy Biersack from the band Black Veil Brides, is looking as if he is trying to put on some hard exterior, also with the war paint he is wearing, shows that this certain issue of Kerrang! would be aimed most likely at their fanbase, and their fanbase would be able to recognise them instantly on the front cover, just because of how well they know his usual stage dress. In this shot of Andy Biersack, the lighting isn't a harsh light, however the lighting isn't soft enough to be natural light, so it still is a studio light being used. The layout of the magazine front cover is simple, with the main image in the centre of the page, other featured articles to the left of the page.