The font on top of the pops is simple, which would attract its demographic of 13-18 year old girls, because they would be able to read the front cover without any difficulties. However, in some cases the font does have a swirling effect to it, for example the 's' in 'pops' has a swirl at the bottom of it. This would also make the magazine instantly recognisable to the demographic. The text on the magazine is almost the same size throughout the whole front cover. The text isn't as fancy as some pop magazine are, probably because the magazine is produced by the BBC so it would be more educational rather than being style based. The colours used on this issue are mainly blue, yellow, black and white. White connotes innocence, purity, and cleanliness. Yellow connotes happiness, uplifting and warmth. The colour blue connotes cold, confidence, intelligence and royalty. The colours used on this issue aren't the standard colours used on a pop magazine aimed at 13-18 year old females, pinks and purples would normally have been used, because they are seen as more feminine as the colour blue which is normally classed as quite a masculine colour. The main models 'One Direction', are sat down, close together which would indicate their close relationships with one another. They are styled in normal everyday clothes to make them appear as 'the boys next door' to their fans and make them feels as if they are just normal teenage boys when the reader knows the difference. The lighting that has been used is studio lighting, really soft lighting since there isn't much of a shadow being cast against the rest of their bodies. The light that has been used doesn't look as if it has been used to create warmth, it looks like it has just been used to illuminate a little further. The front cover doesn't look cluttered with lots of different articles. The magazine set up is simple and would be able to be read by someone of a younger age easily.
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